A quick in-house 3D print to help us visualize how a simple letter-form can translate to signage. As developers of tangible products, we often craft brands in tandem with the product or service. We approach both design and engineering with an informed perspective of how a brand is far more than a mark and a message. Branding in our eyes includes a sublime ecosystem of details that can be consistently translated between 3D and 2D applications—from every form, radius and texture to every shape, line and color.