Loophole Product Design and Development | Denver, Colorado

ReelFish Seafood

A fresh restaurant brand ecosystem.

Interaction Design,  Branding, 

PIN reelfish logo
PIN reelfish site
PIN reelfish menu pinghd
PIN reelfish restaurant print design
PIN reelfish food product photography
PIN reelfish pan channel r
PIN reelfish restaurant exterior signage
PIN reelfish restaurant vinyl signage
PIN reelfish restaurant window signage
PIN reelfish restaurant exterior signage design
PIN reelfish responsive restaurant menu

Reelfish allowed us to serve up a wide scope of our design services and agile turn-around capabilities. To compliment Reelfish’s fresh spin on a fast-casual chippery, we paired a four month quick-start process to craft all of the design assets necessary for a flagship restaurant. After the initial framework session and naming, we designed the company’s brand ecosystem, menus, paper goods, website and signage. The online experience focuses on a user's immediate needs with menu first, location second. The website communicates with an in-store menu board system, updating in real-time with daily seafood deliveries. A one day special or new craft beer is online instantly—That's what fresh is all about!

“We're asked all the time if we're a chain - that alone shows the branding is good.”Dan, Owner






Think to Make
Design Parameters