Not Just Clear Water, Safe Water.

Product Design,  Packaging Design,  Branding, 

Clear water does not mean safe water.

Loophole travels to communities around the world to research and understand the challenges of collecting safe water. We are field testing our filters first-hand. Our success is based on a measurable social impact.

"The Amazon is one of the most challenging rivers in the world. If we solve the problem in Peru, the people of Peru solve the problem for the world."
Rob Miller

Approximately 88% of deaths due to diarrheal illness worldwide are attributable to unsafe water, inadequate sanitation and poor hygiene. Diarrheal diseases (such as cholera) kill more children than AIDS, malaria, and measles combined, making it the second leading cause of death among children under five.

The RheoBlu filtration system was developed to be simple to communicate, simple to implement, and simple to maintain. The technology uses a 0.1 micron hollow tubing technology to eliminate 99.99% of all containments, including E. Coli, bacteria, cholera, and parasites.

RheoBlu’s mission is to provide 10 million clean, safe water filtration system to the world in 5 years. That is a goal we stand by!