Loophole Product Design and Development | Denver, Colorado

That Burrito Place

Layering brand flavors for a new restaurant

PIN thatburritoplace action
PIN thatburritoplace home
PIN thatburritoplace tease
PIN thatburritoplace tease photos
PIN thatburritoplace story
PIN thatburritoplace locations
PIN thatburritoplace menu
PIN thatburritoplace catering

The design and development of That Burrito Place was inspired by the physical act of filling a burrito to college appetite proportions. To mimic the desired character and pace of the premier location, each page of the web site begins by paint rolling a color layered upon the previous page with slight organic variations. Large to-go orders, common near colleges, were accelerated with an online takeout order form that is completed and printed with one click. These online takeout order forms are identical to the restaurant order slips to streamline communicating and fulfilling orders. The start-up cost were than reduced by applying the same street art aesthetic of stenciled signage directly over concrete, wood and wall coverings throughout the restaurant's interior design.

Client

That Burrito Place

Partner

Art & Anthropology