Loophole Product Design and Development | Denver, Colorado

Trout Scout

Pitching a Turn-key Start-up

Product Design,  Packaging Design,  Interaction Design,  Branding, 

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Two gents with a love of fly-fishing asked us to engineer a 'stealthy strike indicator for nymphing'. They had discovered a simple niche to build a brand upon. After an Innovation Workshop to understand strategic goals, we proposed crafting an entire design vision simultaneously. This was a trial for an unconventional design process with all design iteration conducted in secrecy. A single complete vision of a start-up was pitched to the client. This shifted their role and viewpoint from collaborator to investor. It was a rigorous test of our design research, testing, and intuition which allowed free exploration without a finite list of deliverables. We crafted everything from a trademarked brand to the engineering of the product that launched it all. Now they are real. #Scout'emOut


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