Do you Yoee?
Smile. Giggle. Coo. The three reactions every parent lives for. Yet, it’s an experience most baby toys don’t deliver because they aren’t really designed for interactive play. Yoee Baby makes playing together easy. It stimulates growth and sparks a connection between you and your baby that can only be described as magic.
The packaging formed around retailer requirements, value engineering, rapid fulfillment, original illustrative styles, and fun narratives. With no analogs or competitors, we had to peak curiosity and quickly engage consumers so that they may experience the #YoeeEffect firsthand with their little ones. An agile process allowed the freedom to explore additional products and 'quick win' brand extensions that would expand a single product offering. These ideas extended the unique characters into accessories and fashion with a brand growth and cost effectiveness in mind.
UPDATE: YoeeBaby was aquired by Gund.