Do you Yoee?
Smile. Giggle. Coo. The three reactions every parent lives for. Yet, it’s an experience most baby toys don’t deliver because they aren’t really designed for interactive play. Yoee Baby makes playing together easy. It stimulates growth and sparks a connection between you and your baby that can only be described as magic.
Each package concept was engineered, wrapped with illustrations and initial copy to quickly to engage the consumer and peak curiosity to try the product. A few , and 'quick win' brand extensions were added to extend the brand past a single product offering and extend the characters into accessories and fashion with cost effectiveness in mind.