A Wisconsin based handbag company has been adored for their bespoke handbags for nearly a decade. With a new name Carry Lovely, a fresh strategy, and refined designs, they approached us to create a design tool for a retail point of purchase kiosk and online social and sales environment. With the immediate requirements of a start-up, we customized an e-commerce solution with a responsive layout to provide mass customization by pushing an existing database structure to the limits of product variation with a new tool from Engraft that allows real time rendering of custom products. These product variations render over a million options and allow the user to share their designs and set social handbag trends.