Journal

Product. Package. Launch.

Loophole has been working on the design and engineering of a new product for the past several months through numerous prototypes and ergonomic studies based on a human-centered design approach. The injection molding tooling and first articles are nearly complete as we shift gears to design and engineer the packaging. This is about all we can share at this point. Loophole delivers true ‘end-to-end’ product process from design strategy to engineering for manufacture with our entrepreneurial vision, technical agility, and market knowledge. Stay tuned for things to come regarding this ground breaking colorado based start-up.

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Branding in 3 Dimensions

A quick in-house 3D print to help us visualize how a simple letter-form can translate to signage. As developers of tangible products, we often craft brands in tandem with the product or service. We approach both design and engineering with an informed perspective of how a brand is far more than a mark and a message. Branding in our eyes includes a sublime ecosystem of details that can be consistently translated between 3D and 2D applications—from every form, radius and texture to every shape, line and color.

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