The Denver Music Company is a pop-up record store created for the fifth annual Create Denver Expo to promote local music. Many of us are unaware of the great local music throughout the decades. Even the design team of several independent designers, led by Justin Fuller of Pencil+Paper, were excited to stumble upon each and every track. The store is complete with screen printed posters, stickers, buttons, and of coarse–an old school zine designed by Justin. Loophole designed and developed a listening station to entice visitors ears with the top homegrown tunes.
I was psyched to be invited to work on this and generate a few record sales for local scene. The Denver Music Company’s interface was intended to recapture the thrill of the hunt for that trophy LP. There is something lost by online experiences with glossy cover flows, massive sortable databases, and algorithms to predict my next purchase. I have fond memories of flipping through dirty bins and ratty labels until you walk out of the shop with an unexpected LP and blackened grungy fingertips.Rob