FoxDen (by ReadyTalk)
Video Conferencing in 3 Minutes
We were approached with a assembly of components that would drive FoxDen's new 'video conferencing in a box' concept and asked to package them. The problem was re-phrased to 'how might we talk to the world in under three minutes?' The result was a clean package that created a cross-branded cohesiveness that would instill a sense of confidence and ability to install quickly. The prototypes went through think-aloud testing and validated the approach from packaging, instruction, equipment, and software.