Shady Baby Kids Accessories
Packaged to Sell
Product Design, Packaging Design,
It has been five months since the Colorado based start-up ShadyBaby was at the Las Vegas KIDshow with the packaging and tradeshow we originally designed in 2008. ShadyBaby is quickly growing from the boutique market into national retail stores. To accompany their growth, we took the remarks from the KIDshow and re-engineered the packaging.
I have to say...the winner for best packaging at the show goes to Shady Baby!! Oh my gosh, everyone was flipping over this line. Why? It is a unique product and eye catching priced right ~ they lowered their wholesale price from $17.50 to $13.50 without a heavy minimum for an opening order/no minimums. Their packaging is awesome which makes for easy merchandising and 'ups the value' to the consumer. I am telling you that if these were packaged in a thin vinyl bag with a drawstring or a snap, they wouldn't sell. Shady Baby was the line I wrote the most orders for. Great job Shady Baby!Shelley Bostrom, PAD Showroom