That Burrito Place
Layering brand flavors for a new restaurant
The design and development of That Burrito Place was inspired by the physical act of filling a burrito to college appetite proportions. To mimic the desired character and pace of the premier location, each page of the web site begins by paint rolling a color layered upon the previous page with slight organic variations. Large to-go orders, common near colleges, were accelerated with an online takeout order form that is completed and printed with one click. These online takeout order forms are identical to the restaurant order slips to streamline communicating and fulfilling orders. The start-up cost were than reduced by applying the same street art aesthetic of stenciled signage directly over concrete, wood and wall coverings throughout the restaurant's interior design.