THERMOS GRILL 2 GO
Designing the next generation of tailgate grills.
The Grill2Go revolutionized the portable market that was dominated by tiny grills that were difficult to clean. Initially tasked with finding an application for a new gas-fueled cook surface technology; The team settled on tailgating.
Design research was conducted into cooking requirements and mechanics. The grill has the ideal surface area for feeding a small group while having the cooking comfort of a full-sized grill or the compactness of a typical tailgate grill. It was originally marketed on an infomercial and quickly outsold annual marketing projections by five hundred percent in the first few months. Later, the Grill2Go Indy car accelerated sales and ignited the entire product category of portable full-height grills.
The Grill 2 Go was awarded a BusinessWeek IDEA award for design.