Loophole is a boutique design studio based in Denver, Colorado. Our process is founded on a human-centered design approach focused on exploring how people interact with products, spaces, and information to deliver intelligent design solutions that resonate.
Loophole® has completed work for companies we orbit directly and in collaboration with other creative agencies.
After hours, Loophole explores outside the typical flight path and venture out into unfamiliar territories of new media, business development and coding acrobatics to spread our entrepreneurial wings.
WHY THE NAME LOOPHOLE?
The discovery of a Loophole requires approaching a problem from different angles to find a perfect solution that overcomes the perceivable challenges.
TRADEMARKING FOR THE START-UP
If you are a start-up, selecting a name is not only a decision driven by launching a striking new brand, unifying company vision, or growing product culture—but a strategic move to establish a name that can be protected and endure any claims.
Loophole cannot provide legal advise (since I do not practice law and I file on my own behalf), but I am glad to share 3 considerations for creating a brand.
Craft a name that is not a common term in the industry to possess a stronger defense for companies using it in conjunction with the goods and services offered.
Dameisha Wish Tower, China
The most fulfilling architecture project was sculpting the Dameisha Wish Tower. At that time, this 3D architecture process was exciting and relatively new territory for our team. It was a unique opportunity as a product designer to work on these large scale projects. I often took breaks during the day to walk the length of a space or masterplan to experience the shear size of the projects.