DENVER CO | SINCE 2003

Insight to realization

We make things better

Loophole is a strategic product design, engineering, and prototyping consultancy. Our design thinking mindset is a people-first approach. We apply empathy, creativity, and rationality to navigate the product development process to deliver meaningful products with a positive impact.

Whether launching new ideas or rethinking existing products, Loophole turns challenges into opportunities to deliver market-ready solutions.

“Recognizing the need is the primary condition for design.”

— Charles Eames

Case Studies

We make things

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“The mission of design thinking is to translate observations into insights and insights into products and services that will improve lives. Empathy.”

— Tim Brown

JOURNAL

Make. Observe. Understand.

Journal

5 Million YouTube Views

The YouTube of Magnus Midtbø Destroys New Grip Strength Test (WORLD RECORD?!) featuring the Grippul 2.0 has now topped 5.7M views. We are so excited to collaborate with Beast Fingers Climbing to launch such an innovative product that gave birth to the hang-free training revolution.

social design, water charity, industrial design

Water Changes Everything

social design, water charity, industrial design

A shift in design is occurring. Designers and engineers are more conscious than ever of a product’s impact. We set out to make a positive impact and develop a simple low-cost product that could drastically improve public health at the family level.

Providing clean and safe water is the easiest way to directly impact health, happiness, and productivity. Everyday millions of people wake up concerned about the amount of water they have stored for the day and how to make it safe to drink.

social design, water charity, industrial design